(Click picture to watch video) 【American Success Story】Allen Ku: Building a Transnational Electronic Empire and Rising as One of the World's Top Three Distributors In the city of Walnut, where the Chinese community thrives in Southern California, known for its beautiful living environment and excellent school districts, there's more than meets the eye. In recent years, the rapidly developing Adesso Inc., a prominent technology company, has established its headquarters here. Allen Ku, the President of Adesso, made a bold move in 2002 by acquiring this struggling American company. Through more than a decade of diligent development and scientific management, he transformed it into one of the fastest-growing electronic technology companies in the United States, firmly securing its position as one of the top three distributors in the global industry. Despite his background in electronic engineering, Allen Ku possessed a keen business sense and an entrepreneurial spirit. In 2002, at the age of 32, he made a daring acquisition, investing his hard-earned savings of $300,000 into a company that was founded in 1994, known as Adesso, primarily engaged in computer keyboards. Ku saw the advantage of Adesso having established relationships with mainstream American businesses. Through brainstorming, continuous innovation, and integration over the past decade, he pioneered a unique path in the highly competitive electronics market, successfully positioning Adesso as one of the world's top three distributors. Business Philosophy: Lean, Profitable, Resilient, and Concise Discussing his business philosophy, Allen Ku emphasized his unique approach to product selection: "Lean, Profitable, Resilient, and Concise." He expanded the company, originally focused on computer keyboards, to encompass more than three hundred product lines today. This expansion resulted in a substantial increase in revenue, growing from a few million to over $50 million. These achievements were made possible by the careful selection and optimization of products, innovation, and reform, all while providing customers with specialized, corporate-level, personalized, and high-quality technology peripherals. He explained that, based on operational strengths and stable customer relationships, Adesso has expanded further. It has its own research and development team, collaborates with high-tech companies, and tailors its products to meet the demands of the contemporary networked society. Currently, Adesso holds more than a dozen global patents and employs advanced manufacturing equipment and management systems. It has gained recognition and trust over many years in the North American region and is a qualified supplier for companies such as DELL, HP, Walmart, Amazon, Best Buy, and more. Its product line includes keyboards, touchpads, mice, trackballs, cameras, barcode scanners, document scanners, graphic tablets, and accessories for iPad, Android, and Windows 8 OS tablets, among others. Regarding keyboards, Adesso has risen to the top three distributors globally. They provide customizations and sales to the U.S. government, large corporations, and major enterprises. The company also has subsidiaries in major cities in Asia and Europe. Adesso's keyboards have achieved numerous global patents, including keyboard functionality combined with touchpad features, handwriting recognition, USB hubs, card readers, fingerprint encryption/decryption functionality, LED lighting, wireless keyboard LED indicator energy-saving technology, audio/video functionality, waterproof keyboard/mouse structures, and keyboard magnetic adsorption technology with covers. Company Culture Totem: Harmony Between Heaven, Earth, and People, Plus Five-Star Service When it comes to corporate culture, Allen Ku points out that over the past two decades, he has created a unique business philosophy and corporate culture. These principles weren't learned from business courses but were established through a fusion of practical experience and a blend of Eastern and Western cultures. At the core of his corporate culture totem are heaven, earth, and people. He emphasized that to succeed in running a company, one must prioritize people and seize opportunities while utilizing favorable conditions. "People" refer to suppliers, customers, and employees, which he considers the company's most important assets. In running a company, the first step is to assemble the right people—customers, suppliers, and employee teams—before anything else. This ensures that tasks can be accomplished more efficiently. The second step is the 5P approach: People, Product, Promotion, Price, and Place. The third step is the 5S approach, a five-star service: same-day shipping, free technical support, original factory warranty, price protection, and hassle-free returns. In the face of intense market competition, providing exceptional service is of utmost importance. With a five-star service approach, customers are well protected, ensuring they face minimal risk. Therefore, Adesso's philosophy is: Ally with factories, learn from employees, and honor customers. Giving Back to Society: A Passion for Charity Under Allen Ku's leadership, Adesso's business footprint has expanded continuously. However, alongside his successful career, he began devoting more time to charitable causes and actively giving back to the community. Despite his busy schedule, he actively participates in community activities. He established the Adesso Nonprofit Foundation, serves as the Vice President of the Diamond Bar Chinese Association, and donates funds for educational purposes to Diamond Bar High School, Diamond Bar Chinese School, and the Dance Academy under the foundation's name. During the pandemic, he donated medical supplies to schools and medical institutions. Allen Ku stated, "After working tirelessly for half a lifetime and experiencing health challenges along the way, I started to contemplate the meaning of life and realized that giving back to society is the greatest blessing. In early 2020, I established the Adesso Nonprofit Foundation, primarily focusing on education, healthcare, and environmental protection. Over the past two years, our foundation has made numerous donations to help many individuals and organizations in need. I also hope to inspire others who share our vision to join us in contributing to education and giving back to society."

Source: https://www.unecne.com/archives/169413